So…if social media is all about conversation, don’t you want to give users someone to converse with? Everyone knows that behind your logo there is someone writing tweets, posting pictures to Facebook, responding to messages, etc. Let that person(s) shine through…even if it just a little bit. Some organizations never allow this to happen and there networks often sound like they are run by a machine that generates boring, non-engaging content. C’mon now. No one wants that.
I’m not saying organizations should plaster this person(s) all over their networks. As in, I think using your organizations logo as your profile picture is essential to its brand. What I’m saying is you need to find an individual(s) that can provide a solid, personable voice on your social networks that aligns with the voice of your health unit.
People do not want to interact with a brand; they want to interact with an individual from that brand. When residents call their local health department they speak directly with an employee who identifies themselves, why would it not be the same with social media?
Let personality shine through and it will encourage users to engage with your networks.
Here are a few tips to get you started:
- Don’t be afraid to sign off messages with your name
- Create engaging content
- Incorporate your social media lead into your profile bio
- Reply to most, if not all of your interactions. Don’t just reply to users when a question is posed. If someone says something positive about one of your campaigns, programs or projects, just say thanks! Prove that yes, someone real is not only here, someone is listening.
What are some other ways to showcase personality behind a health unit?