Public service announcements in the talking-head format rarely work on YouTube. They are usually too long, too boring and feel too preachy. This new video from the Ontario Ministry of Health and Long-Term Care takes a different route to challenge social smoking:
If you only fart with friends, you’re not a farter. You’re just a social farter and that makes it OK. https://www.facebook.com/quitthedenial
- How effective is this sort of campaign?
- Is humour an appropriate route?
- What do you think of the comments on the video? Are they an indicator of impact?
- Does info-tainment work?
- Did you giggle-out-loud? 🙂
What are your experiences with video campaigns? What tips do you have for us and others?